TELECONZ Marketing Strategy - Implementation and Planning - Free Essay Example

Sample details Pages: 8 Words: 2434 Downloads: 2 Date added: 2017/06/26 Category Marketing Essay Type Analytical essay Level High school Did you like this example? TELECONZ Marketing Strategy (implementation and planning) Introduction Telecommunication industry in New Zealand covers almost 97% of the population with 4.7 million (2010) mobile connections and 1.92 million (2000) fixed line connections with 2.11 million (2002) population of New Zealand have access to the Internet.(Wikipedia) Three major companies are operating in this field with strong foothold and good service. Although this business is scattered in the hands of all the companies with one is strong in providing internet service and other is best in calling services. These numbers are important in implementing the marketing strategies. Don’t waste time! Our writers will create an original "TELECONZ Marketing Strategy Implementation and Planning" essay for you Create order TELECONZ is a medium sized telecommunication firm primarily operating in New Zealand with a moderate consumer base right now. Initially it was aimed to provide a high quality service in mobile to mobile calling but now this company is providing internet services and also selling phones to its customers. First started its operations in Auckland, now this company runs all over New Zealand and growing rapidly. The services of TELECONZ ranges from providing mobile to mobile calling, fixed line connections, providing internet services via wired and wireless networks and also selling mobile phones through its retail outlets throughout the country. TELECONZ is a company that is trying to find more space in telecom industry by providing cost effective products with great service and this company operates in both consumer buying and business buying. TELECONZ, a small to medium sized telecommunication organization will be used in this report to understand the role of strategic marketing in an organization and how the implementation of a good strategic marketing planning can be used to increase the consumer base of this organization and how it will be useful in achieving its marketing objectives. Finally, recommendations will be made about how the executives of the company will make effective planning and implementation of marketing and corporate strategy and how the implementation of future marketing strategies will help in increasing consumer base. Executive Summary This report provides an analysis on how TELECONZ, a small medium size telecommunication firm can make the space in telecommunication industry by providing better products and services customized according to the needs of all groups of customers. The research draws attention to the fact that irrespective of all the big players (SPARK, VODAFONE, and 2DEGREE) in the telecom industry, there is still a chance to cover the 97% population connected to telecom in New Zealand. The increasing demand for mo re services related to DATA pack can be profitable if TELECONZ will use youth to make profit because they are the one who are connected with the whole world through internet and even makes calls through the apps like VIBER, SKYPE and many more. Further investigation revealed that there are no company which is providing a decent pack with unlimited data and fewer minutes without getting a contract, so this is a void space which can be used to make profit and to attract customers. The research draws attention to the fact that after acquisition of TelstraClear, Vodafone grabbed the youth market share and makes the space for them irrespective of increasing number of rivals. And when other companies changed their market strategies and tried to grab the youth oriented market then they lost the mature market and Vodafone as a major operator globally with a good brand name captured this opportunity with both hands. Market is changing as the mobile is a device that is not a mere thing to makes call and texts but a mini computer in hand that can be used for VOIP calling and can do things over the internet that can be done with a PC. It is recommended: That TELECONZ should focus on youth oriented market share with DATA as a priority but not calls. That TELECONZ should partner with other small companies to expand their network and should do savings on the infrastructure. That TELECONZ should use social networking websites as main marketing tool to save on the marketing expenses. Role of strategic marketing à ¢Ã¢â€š ¬Ã¢â‚¬Å" planning, decision making, selecting and pursuing marketing opportunities TELECONZ needs to implement all the parts of strategic marketing process that will help in achieving competitive advantages in the market. Because each and every aspect of marketing process is synonyms to other so coordinating your activities is critical in eliminating interference and maximizing profits. A good marketing strategy looks at all the areas of selling and each one supports the other, making sure what every department are doing is of utmost importance. A better understanding of making an effective integrated marketing strategy will help you make better individual decisions regarding specific marketing tactics. An advertising technique helps you make things and organizations with the best dangers for making an advantage. This is because of publicizing framework starts with business focus examination, thinking genuinely about your optimal target c ustomer, what your opponent is doing and what examples may be forthcoming. Using this information, you center the benefit customers and clients need what theyre prepared to pay and how you can separate your thing or organization from the restriction. When you acknowledge what thing offers youll offer, who your target customer is and what your quality centers will be, you can pick where you have to offer to support your publicizing feasibility. More energetic customers will be more slanted to shop using a propelled cellular telephone or on a site, paying with Paypal or a Visa. More settled customers may need to shop at retail outlets. In case your factual looking over uncovers to you must be in retail stores anyway you dont have business vitality, you can use a wholesaler or dealer. When you have a showcasing strategy, your specializations can better work with each other, because they are all gathering desires from the same game plan. Case in point, your advancing people will visi t with your thing change people to make sense of what message you should send about your benefit. Your specialists will speak with the people accountable for managing your portrait to make sense of whether they can offer refunds, coupons or rebates without hurting your picture. Marketing Strategy and Marketing Objective A marketing strategy takes care of all the aspects of selling and also prevents mismanagement of your brand. Because one aspect of a marketing plan links to other so it is very critical to coordinate the activities to maximize the profits. A marketing strategy takes care of all the areas of selling and promotion and one step supports the next. The key to success is to understand how to create an integrated marketing strategy that can help TELECONZ to make better decisions regarding specific marketing tactics. A well prepared marketing strategy can help TELECONZ to easily achieve its marketing objectives, few points are there:- Product Development à ¢Ã¢â€š ¬Ã¢â‚¬Å" A marketing strategy helps in creating products and services according to the needs of customer, because marketing strategy starts with marketplace research, behavior and upcoming possible plans of your competitor. Using this vital information it can be decided that what the needs of customers and what they are willing to pay for a specific service and product and this information will be helpful to stand out from competition. Pricing of a product/service After the marketplace research, it is obvious to understand the pricing or setting the right price for any product or service and it is critical to provide the best to customers, for example- if SPARK, VODAFONE, 2DEGREE or any other company is offering 100 minutes of talk time for $19/month then TELECONZ needs to provide more minutes or some offers with the same package to attract customers and to differentiate product or service from the competition. Brand building and brand consciousness Proper marketing strategy will help TELECONZ in understanding the taste of customers and it will help in deciding the company that what way it want to go in targeting customer. If TELECONZ will be looking to grab the youth oriented market then TELECONZ needs to think a lot towards providing the products or services related to DATA irrespective of talk time because youth nowadays using various VOIP based calling apps to make calls like SKYPE, VIBER, KEEP CALLING, DINGALING etc and these apps consume only data but not talk time, so by providing products related to DATA TELECONZ can grab the market of youth and it can project itself as a youth oriented organization. Impact on organization After having a strategy in marketing, all departments can work better with each other because they all know their objectives and plan. Their integration with each other about their duties will be more effective and transparent. The six important stages of strategic marketing planning process are crucial for TELECONZ to achieve competitive advantage and marketing objective, these stages are as follows:- Setting organization objectives: A companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s objective reflects the framework within which the firm will operate in future. As TELECONZ will target the young ones in starting as potential customers so the objective of TELECONZ will reflect the basic products or services according to the planning. A well planned business objective should provide an overview of what an organisation seeks to accomplish in a given period of time. TELECONZ should look upon the taste of its customers to set the objectives for the future business. Evaluating the organizational environment: Associations surroundings ought to be smooth, co-agent and agreeable. The association enlist the talented persons for better generation development and which are stay away from the inconsistency. Human asset administration likewise assumes better part for keeping great climate on living up to expectations time. Setting quantitative targets: The association ought not hypothetical targets and afterward they ought to arrange appropriately to attain to targets. The organization ought to setting the targets focused around age group, particular time, education, economical state of the client. Case in point à ¢Ã¢â€š ¬Ã‹Å"Apple is well known and extravagant brand however the adolescent era is more alluring to purchase this on any cost. Moreover this brand made fascination among the youthful generation, business individuals and urban time on the grounds that it has more qualities which draw in the clients. Aiming in context to meet the organizations business plan: The organizations business plan should be clear and make the proper outlining booklet which relates companys plans, goals, pricing, producing growth etc. Performance analysis: For the business growth the company makes the project planning by time to time and gives these projects to their senior employees. If these projects complete within time and have vital results that is beneficial for companys better growth. If the project holder completes his project within time then company provide him or his team members per motion and increment these members fail to finish their task within time that is not satisfied performance towards organization that makes critical condition for it. Choice of Strategy: The strategy is always changing with changing times. For example now we wants to increase middle class customer and sometimes wants to be increase high class customer category then the company makes new strategy for this. Mostly every organization wants to improve their each category likewise low, middle and high c and also give attention on these classes that is better way for product demand, product consuming and marketing. Strategic Marketing and Corporate Strategy Mission statement- A mission statement of a company is the opportunity to project the goals, ethics, culture in front of all the customers and employees within the organization. A mission statement defines a companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s goals so well that it looks like a strategy. A well formed mission statement should cover three topics that what it covers for employees, customers and for the company itself (owners). Organisational structure An organisational structure defines how an organisation is going to achieve its objectives with the help of its resources. A clearly established structure helps in removing disagreements. Corporate responsibility and ethics There is great consent that good ethics can have a positive impact on the economic performance of a firm. Good ethics can be beneficial in building the positive reputation of a brand. Many statistics support the fact that responsibility, integrity and good ethics are must in modern workplace. Dynamic strategy (carpenter and sanders)- Key administration methods can be seen as base up, top-down, or communitarian forms. In the base up methodology, workers submit recommendations to their administrators who, thusly, pipe the best thoughts further up the association. This is frequently fulfilled by a capital planning procedure. Recommendations are surveyed utilizing monetary criteria, for example, return on venture or expense advantage examination. Taken a toll underestimation and profit overestimation are significant wellsprings of blunder. The suggestions that are endorsed structure the substance of another technique, all of which is carried out without an excellent key outline or a key draftsman. The top-down methodology is the most well-known by a long shot. Knowledge management systems à ¢Ã¢â€š ¬Ã¢â‚¬Å" à ¢Ã¢â€š ¬Ã…“Knowledge management is the process of capturing, distributing, and effectively using knowledge.à ¢Ã¢â€š ¬Ã‚  (kmworld.com) The main reasons why managed knowledge can be important to the success of a company are: Decision-making capabilities Builds an atmosphere of learning Stimulates innovation Conclusion TELECONZ is a small medium size telecommunication company and needs to work on some long term goals to achieve its objectives and to continue to grow in the competitive market. The key areas to look after is the youth oriented market and cutting expenses on extensive marketing. Keeping these things in mind can help TELECONZ to take the edge in expanding and growing in the market. Management must address these areas for profitability and expansion. At this point of time company doesnà ¢Ã¢â€š ¬Ã¢â€ž ¢t have much funding and brand name to enter the market with all the stuff that big brands can afford but TELECONZ can look at its long term plans and can move further. A proper implementation of all the plans should be done and management should take care that the whole organizational structure is working to fulfill the objectives of the organization. It must be remembered that TELECONZ needs to analyze the weaknesses and strengths of industry. Competition in the Telecom industry Potential of alternate calling services Power of customers TELECONZ needs to look forward to provide customers a best experience by spending less and this can be done with the help of few strategies like acquisition or partnering with small companies operating in the same market with more experience, this strategy can be helpful in savings wages for more employees and will prove helpful in eliminating cost on infrastructure. Online marketing and extensive mouth to mouth publicity can also be beneficial in cutting cost. References https://www.kmworld.com/Articles/Editorial/What-Is-/What-is-KM-Knowledge-Management-Explained-82405.aspx https://en.wikipedia.org/wiki/Category:Telecommunications_companies_of_New_Zealand

The Creativity Of Bicultural Bilingual People - 2058 Words

There are several definitions of biculturalism, some people automatically thinks that people who practice biculturalism are also bilingual. Which is very true to some extent but biculturalism and bilingualism are two different things. According to dictionary the word biculturalism is defined as â€Å"the presence of two different cultures in the same country and region†( dictionary), where as the word bilingualism is defind as â€Å"the ability to speak two languages fluently , the habitual use of two languages† (dictionary). This paper consists three different aspects of biculural bilingual people. Such as describing biculturalism through identity and explaining how language of biculturals triggers frame switching. The main focus of the paper is to describe biculturalism among deaf people, by explaing the attitudes of deaf people to the hearing world and deaf world. Lastly this paper will explains the creativity of bicultural bilingual people. Since bicultural bilinguals have many different descriptions it gets harder to describe the personality types of bicultural people. There is an article by Grosjean which does a really good job describing people who practice biculturalism and bilingualism. In this article, Grosjean gives a definition of culture in terms of biculturalism. According to Grosjean the definition of culture is â€Å"Culture reflects all the facets of life of a group of people: their social rules, their behaviors, their beliefs, their values, their customs, andShow MoreRelatedEssay about David Katan’s Translating Cultures1038 Words   |  5 Pagesfor translations is massive, from both a social and political outlook. According to David Katan’s Translating Cultures, â€Å"The translator is a bilingual mediating agent between monolingual communication participants in two different language communities† (16). Therefore, for a translation to succeed translators have to be not only bilingual , but also bicultural. A translator is furthermore put in an exclusive but at the same time, difficult position because it is his responsibility to clarify certainRead MoreAn Early Childhood Educator Can Reconstruct The Life Of A Child1708 Words   |  7 Pageschild’s learning ability: social, physical, intellectual, language, and creativity (Wynne 14-21). Early childhood requires some form of knowledge, whether it’s a high school diploma or bachelors. Some states expect a teacher to have a license, certification, registration, and/or a degree. Along with obtaining an academic history a teacher needs skills when engaging with children. Some skills involved are communication, creativity, social, organization, and perseverance (Bureau of Labor Statistics 1)Read MoreIn This Time Of Rapid Change And Increasing Attention To1824 Words   |  8 Pagesthe educated man is the central resource of society. The supply of such men and women available to each nation is the real me asure of its economic, political and military potential. We are now undergoing the educational revolution because educated people are the capital of industrial society. Every chemist, every doctor, every engineer creates opportunity and need for more men who can apply knowledge and concepts( Hass, 1961). There are various roles played by persons and groups involved in curriculumRead MoreHow Becoming An Early Childhood Educator Can Reconstruct The Life Of A Child Essay1824 Words   |  8 Pageschild’s learning ability: social, physical, intellectual, language, and creativity (Wynne 14-21). Early childhood requires some form of knowledge, whether it is a high school diploma or bachelors. Some states expect a teacher to hold a license, certification, registration, and/or a degree. Along with obtaining an academic education a teacher needs skills when engaging with children. Some skills involved are communication, creativity, social, organization, and perseverance (Bureau of Labor StatisticsRead MoreChildhood Development And Head Start2402 Words   |  10 Pages The interaction between the child and the teacher should be positive and reciprocal. Teachers (Landry et al., 2013) should be welcoming and respond with warmth, be sensitive to the child’s needs and take cues fro m the child to expand on their creativity and learning experience especially knowing when to respond, how to guide and when to intervene. Attachments may be formed during this period which depending on the interaction between teachers and children may result in secure or insecure attachmentsRead MoreIntercultural Competence Of International Recruiters37.9088 Words   |  37 Pagesintercultural communication skills, intercultural adaptability, intercultural sensitivity, intercultural maturity, and intercultural competence are skills that universities feel are important to thrive in a diverse society where effective interactions with people from other cultures is necessary (Deardorff, 2011; Fantini, Arias-Galicia, Guay, 2001; Trede, Bowles Bridges, 2013; Williams, 2005). Consequently, university administrators are seeking â€Å"hard evidence† to validate study abroad learning outcomes

Objectives of environmental education Free Essays

Objectives of Environmental Education To define the Five (5) Objectives of Environmental Education. To conserve, preserve and utilize the used of our Environment. To have a deep understanding of the Environment and its problems. We will write a custom essay sample on Objectives of environmental education or any similar topic only for you Order Now Introduction We, people are live in an Environment where we can able get our basic necessity so, It means that we are connected and dependent on our environment but as the year passed by we can able to noticed that there are some changes that Is happening to our environment specifically the shortage of food, climate change and etc. ND It was totally alarming. We all know that the world facing a lot of problems that sooner may leads to destruction and it will totally effects on the people’s life. So, it is very important to develop the awareness, knowledge, attitude, skill and participation to be able to prevent the destruction to happen. And that’s the role of environmental education. The E will give people a new perspective about the benefits of taking care of our environment and it will generate a big change not only on the people’s life but for the future generation to come. And yes, it is our responsibility as people that we might find solution to those existing and to the future problems. We, people must be equipped with all those possible solution for the benefit of every living creature. Application Role play will be entitled â€Å"Change for the Future† that is inspired by the Objective of E. The class will group into two (2) groups. Each group must prepare a role playing here they can able to share the awareness, knowledge, attitude, skills and participation on the importance of the environment on us and how to prevent those problems that we may experience in connection Into our environment. Pointers It must apply the objectives of Environmental Education It must contain musical scene onto the play. It must be within 45 minutes. Everyone must have the role to play. Make sure that It Is Interactive and the audience can able to participate. Objectives of environmental education By Clark-Vida t means that we are connected and dependent on our environment but as the year passed by we can able to noticed that there are some changes that is happening to our environment specifically the shortage of food, climate change and etc. And it was problems that we may experience in connection into our environment. Pointers It must apply the objectives of Environmental Education It must be within 45 minutes. Everyone must have t he role to play. Make sure that it is interactive and the audience can able to participate. How to cite Objectives of environmental education, Papers

Hospitality Management Operational Plan

Question: Discuss about theHospitality Managementfor Operational Plan. Answer: Introduction Hotel industry is one of the most service-oriented industries. The success of this industry depends on the quality of services provided by the hotels to their guests. It is utmost important for the hotels to continuously upgrade themselves by providing the customers with excellent quality of services. The main objective of this report is to analyse and evaluate the various components of ABC Hotel. After that, the managers of the organization need to develop an effective plan for the hotel to increase the profitability of the hotel. Operational Plan Operational plan is a detailed plan that provides a clear picture about how to achieve the organizational goals (Altinay, Paraskevas and Jang 2015). There are four major areas of an operational plan. The first section is to ensure the requirement of necessary resources. It has been seen that there are two types of resources that are required for the smooth running of ABC Hotel. They are equipment for video conference and service buses. It is needed to introduce new video conferencing system in order to establish effective communication among the different department of the hotel. For this purpose, it is needed to install multi channel video conferencing system. The implementation cost of the video conferencing system will be $5000 for each department. The next resource is to buy more service buses for the hotel. The buses need to be purchased in order to make delivery service more effective. There is a need for five buses and the amount will be $1250000. Key Performance indicator, commonly known as KPI, is some specific values that show the extent of progress of the key organizational goals of any organization. The KPIs are chose based on the types of the businesses (Zwetsloot 2014). In case of ABC Hotel, there are specific KPIs that will assist the managers to measure the performance of the hotel. For the purpose of ABC Hotel, KPI software will be installed for the purpose of performance measurement. This software will record all necessary data and information regarding the performance of the hotel and will present them by graphs (Parmenter 2015). The organizational managers can judge the performance of the hotel by observing those presented data and information. Business metrics will be also be implemented for the purpose of performance measurement. Every business and operational area of ABC Hotel will have Business Metrics that will help in measuring the performance of every business process of the hotel (Sharda, Delen and Turban 2013). There will be a separate monitoring process of the hotel. It is utmost important to have an effective business monitoring process in the organization. In case of ABC Hotel, there will be a separate team for monitoring process. The monitoring team will be consisted of five managers from different department of the hotel. The monitoring team will report to the retail store manager of the hotel (Stavrou et al. 2014). There are various factors in the hotel that can affect the financial health of ABC Hotel. Hence, there is a strong need for an effective contingency plan for the hotel. In case of ABC Hotel, the financial contingency plan will be consisted of four steps. In the first step, the risks in the financial process of the hotel will be analysed along with the factors that have an adverse effect on the financial position of the hotel. After that, the impact of those factors on ABC Hotel will be analysed. The next step is to develop the financial contingency plan based on the above analysis. Lastly, the alternative approaches for mitigating the financial risks will be analysed. This is the process of making the financial contingency plan (Anwar 2015). Implementation Strategies for Staff Members It is one of the objectives of ABC Hotel to maintain the full staffing capacity with the help of rapid recruitment. It has been observed that there is a need for 13 staffs in the hotel. The main strategy regarding this matter is to develop a plan to for induction and training for those 13 new joiners within a time span of two months. For this purpose, the recruitment procedure of the organization will be followed. The HR manager recruitment agency will be responsible for the total procedure (Humburg and Van der Velden 2015). The total cost of this recruitment and training process will be $26,000. As per one of the major initiatives of ABC Hotel, the hotel is going to organize an annual professional development program. For this purpose, there is a need for physical resources and services. The physical resources are venue for the training, proper equipment for the program, sitting arrangements, beverages and many others. It has been decided that that there will be colourful decals containing the logo of the hotel in the on the sides and back of the buses. For this purpose, a graphic artist will be hired to make the colourful decals. There will be name of hotel along with the tagline. In the background, the logo and picture of the hotel will be in the decals. One of the most important aspects is the use of the logo of ABC Hotel. There will be a written legal document about the use of the logo of the hotel. It will be written in the legal document that the graphic artist will not have any legal right to use the logo of ABC Hotel apart from the decal in the buses. After the successful completion of this agreement, the purchase agreement will be done with the graphic artist. The KPI Software will be used for monitoring the operational plan. The KPI software will be designed in such a way that it can record all the details of the operational plan. The KPI software will analyse the collected data and information and will present them to the monitoring team as the form of graphical representation. Based on the provided graphs and information from the KPI software, the monitoring team will be able to measure the performance of the organization. The KPI software will assist the monitoring team by providing the relevant data and information from all the different departments of ABC Hotel (Keck and Ross 2014). Effective Communication with the Stakeholders It is utmost important for any organization to communicate the necessary plans of the organization with the stakeholders of the company (Pang et al. 2016). There is not any exception of this fact in case of ABC Hotel. There are various stakeholders in ABC Hotel. They are senior management of the hotel, managers, sales staffs, online and phone sales staffs, major customers of the hotel, customers and the recruitment agency (Bakker, Maat and van Wee 2014). A meeting has been organized make the shareholders of ABC Hotel aware about the operational plan of the hotel. In this process, agenda is an important aspect for this meeting. Agenda refers to the list of topics that will be discussed in the meeting. For this meeting, the agenda of the meeting is to discuss the operational plan with the relevant stakeholder of the hotel to seek approval from them (Rochefort 2016). Three parts of the meeting need to be taken care. The first part is to identify the participants of the meeting. The major participants of the meeting are the above-mentioned stakeholders of ABC Hotel. The second part is to check the availability of the participants of the meeting. For this purpose, a formal letter along with an e-mail will be send to each relevant stakeholders of the meeting informing them about all the details of the meeting along with date and venue. The invitation of the meeting will be sent to all the participants of the meeting both online and physically. The notification will be sent to them in their phones before one two days of the meeting. The project administrator team will give a call to every participants of the meeting before the day of the meeting to confirm their availability in the meeting. It is needed to record all relevant data and information that will be provided during the meeting. The whole meeting will be documented in written form. In addition, there will be video recording system to record the whole video. Every relevant data, information and document will be presented in the meeting along with proper proof. The meeting has taken place in the proper time. The responsibility for the smooth conduct of the meeting was on the chair of the meeting. During the meeting, the operational plan was presented to the stakeholders of ABC Hotel. The meeting was focused on the core topic that is to present the operational plan to the participants. Everything was as per the time schedule. All the necessary facts were presented in a big screen with the help of effective presentation. In addition, the overall budget of the plan was also presented in a convincing way. Some of the audiences did raise some good questions about the effectiveness of the operational plan. At the end of the meeting, the result was satisfactory. After the successful and effective presentation of the operational plan, the majority of the stakeholders approved the plan for implementation. The main two features of the meeting was that it was effectively constructed and within the budget. Details of the Plan From the above analysis, it can be understood that there is a fare scope of the project. The main scope of the project is to implement the operational plan for smooth running of the business of ABC Hotel. During the implementation of the plan, the members of the project team will get fair scope to work on different aspects of the operational plan. This process will increase the knowledge base of the team members. There are various stakeholders of ABC Hotel. They are senior management team, recruitment agency, major and ordinary customers, managers, sales staffs and online sales staffs. It is the responsibility of the stakeholders of ABC Hotel to coordinate the project management team in the implementation of the operational project (Verbeke and Tung 2013). It can be observed that there is a strong relation between the project and organizational objective of ABC Hotel. The main aim of the operational plan is to bring effectiveness in the various operations of ABC Hotel. The operational plan will provide financial stability to the hotel by increasing the revenue by 15%. The successful implementation of the plan will help the hotel in delivering better quality of products and services along with the introduction of new products. More importantly, this plan will assist ABC Hotel in gaining the number one position in the hotel industry (Heagney 2016). For the success of this operational plan, it is needed to have proper resources (Chevalier 2016). First, there should be sufficient money allocated for the implementation of the plan. The next resource is labour. There should be sufficient men in the project team. As an example, to meet the objective of the plan, it is needed to by five buses for delivery and advertisement. The total budget for five buses is $1250000. The head office-marketing manager will be responsible for the purchase of these buses. Risk Analysis There are always risks involved in the implementation process of any kind of plan. There is not any exception of this fact in case of ABC Hotel. It has been observed that the project management team could not acquire the required additional vehicles. This is one of example of the project risk. In order to minimize these risks the risks need to be analysed. In order to treat that particular risk, there should be a proper risk management strategy. In case of the acquirement of the buses, there needs to be a separate team consists of three members. This team will track the process of vehicle acquirement from the order placement to the delivery of the vehicles. In this way, the risk in the acquirement process of the vehicles can be mitigated (Reason 2016). Apart from the above case, there are other areas where risks are involved. There are fare risks involved in the process of seeking approval from the stakeholders. It can be happened that they do not like the plan at all. In addition, six factors have an effect on the risk factor of ABC Hotel. They are political, legal, social, technological, economical and environmental factors. The unstable political condition of the country can affect the business of ABC Hotel. Economical condition can affect the businesses more than anything can. Now-a-days, businesses all over the world are making strategies to encounter the environmental risks. These risks can affect the businesses of ABC Hotel. All these risks can affect the process of achieving the objectives of ABC Hotel. Hence, there is a strong need for making effective strategies in order to achieve the objectives of ABC Hotel. In addition, these strategies will help the organization to encounter the business risks (Sadgrove 2016). Training and Development It is important to implement proper training and development program to make the employee more skilled. One of the important training and development programs of ABC Hotel is to train the sales staffs in order to provide effective sales support. This process will allow the employees become more skilled in the sales process. This training and development program will be done in all the departments of the hotel. The service department managers will be responsible for this training program. For the success of the operational plan, it is needed to have an effective action plan. It can be observed that the implementation of the operational plan is a tough and long process. Hence, the total plan will be divided into small plan for the purpose of easy implementation. There will be small groups that will be responsible for each part of the task. For example, one team will, be responsible for the acquirement of vehicles; another team will be responsible for the smooth conduct of the meeting and others. In addition, there will be specific time for each task. Each task needs to be completed in that specific time. As discussed earlier, there will be a separate team for monitoring and they will measure the performance of the operational plan. In case of reviews, feedbacks will be taken from all the organizational people regarding the progress of the plan. Meetings will be organized in regular basis to discuss the progress of the plan. The plan will be reviewed based on the result. The senior management will review the progress of the plan. There should be a complaint resolution process in ABC Hotel. Problem regarding customer service can be raised from different issues like poor customers service, problem in the system and many others. When these types of complaints arrive, they must be resolved in an effective manner. For this purpose, there should be a problem resolution team. The aim of the team will be to investigate into the complaints and provide quick solution. Conclusion and Recommendation From the above discussion, the successful implementation of any plan depends of some crucial factor. These factors start from seeking approval from the stakeholders and ends at the successful implementation of the plan. In this total process, it is needed to divide the whole task into various subtasks. This process diminishes the extra pressure from the project team members. References Altinay, L., Paraskevas, A. and Jang, S.S., 2015.Planning research in hospitality and tourism. Routledge. Anwar, M., 2015. Contingency Theory and Its Implications to Corporate Financial Planning and Organization Structure.Jurnal Aplikasi Manajemen,13(3), pp.363-370. Bakker, S., Maat, K. and van Wee, B., 2014. Stakeholders interests, expectations, and strategies regarding the development and implementation of electric vehicles: The case of the Netherlands.Transportation Research Part A: Policy and Practice,66, pp.52-64. Chevalier, J.M., 2016. Stakeholder analysis and natural resource management. Heagney, J., 2016.Fundamentals of project management. AMACOM Div American Mgmt Assn. Humburg, M. and Van der Velden, R., 2015. Skills and the graduate recruitment process: Evidence from two discrete choice experiments.Economics of Education Review,49, pp.24-41. Keck, I.R. and Ross, R.J., 2014, February. Exploring customer specific KPI selection strategies for an adaptive time critical user interface. InProceedings of the 19th international conference on Intelligent User Interfaces(pp. 341-346). ACM. Pang, A., Shin, W., Lew, Z. and Walther, J.B., 2016. Building relationships through dialogic communication: organizations, stakeholders, and computer-mediated communication.Journal of Marketing Communications, pp.1-15. Parmenter, D., 2015.Key performance indicators: developing, implementing, and using winning KPIs. John Wiley Sons. Reason, J., 2016.Managing the risks of organizational accidents. Routledge. Rochefort, D.A., 2016. 3. Agenda setting, problem definition, and their contributions to a political policy analysis.Handbook of Public Policy Agenda Setting, p.35. Sadgrove, K., 2016.The complete guide to business risk management. Routledge. Sharda, R., Delen, D. and Turban, E., 2013.Business Intelligence: A managerial perspective on analytics. Prentice Hall Press. Stavrou, V., Kandias, M., Karoulas, G. and Gritzalis, D., 2014, September. Business Process Modeling for Insider threat monitoring and handling. InInternational Conference on Trust, Privacy and Security in Digital Business(pp. 119-131). Springer International Publishing. Verbeke, A. and Tung, V., 2013. The future of stakeholder management theory: A temporal perspective.Journal of Business Ethics,112(3), pp.529-543. Zwetsloot, G.I.J.M., 2014. Key performance indicators.